PURPLE SAGE Plant Based Coffee Scrub Soap Bar Energizes Tones and Softens Skin Soap With Ylang Ylang Essential Oil Natural Handmade Detan Soap For Men Women 100g x 1

PURPLE SAGE Plant Based Coffee Scrub Soap Bar Energizes Tones and Softens Skin Soap With Ylang Ylang Essential Oil Natural Handmade Detan Soap For Men Women 100g x 1

Key Features: - Made with plant-based ingredients - Contains coffee scrub to energize and tone the skin - Infused with Ylang Ylang essential oil for a relaxing scent - Handmade and natural - Suitable for both men and women
For whom: - Anyone looking for a gentle yet effective soap bar - Those who enjoy the benefits of coffee scrub on the skin - Individuals who prefer natural and handmade skincare products - People who appreciate the scent of Ylang Ylang essential oil
Pros: - Energizes and tones the skin - Softens and hydrates the skin - All-natural ingredients - Handmade with care - Suitable for all skin types
Cons: - May not lather as much as commercial soaps - Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of coffee scrub and ylang ylang oil appeals to Indian consumers.	Euromonitor
Brand Strength	20	10	Established brand with a focus on natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar handmade soaps in the market.	Retail360
Competition	10	6	Facing moderate competition from other natural handmade soap brands in the segment.	Kantar
Use-case Advantage	5	5	Addresses the need for a natural and effective detan soap for both men and women.	GFK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural soap bar with unique ingredients for the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—