Pureus Herbals Shreekesha Rosemary Anti Hair Fall Suphate Paraben Free Shampoo for Hair Growth Reduce Hair Loss Damage Hair Fall Control Anti Dandruff Frizzy hair Herbal Hair Cleanser with properties Pure Powerful Natural Ingredients for Wome

Pureus Herbals Shreekesha Rosemary Anti Hair Fall Suphate Paraben Free Shampoo for Hair Growth Reduce Hair Loss Damage Hair Fall Control Anti Dandruff Frizzy hair Herbal Hair Cleanser with properties Pure Powerful Natural Ingredients for Wome

n and Men.

Key Features: - Contains Rosemary which helps in stimulating hair growth - Free from sulphate and paraben, making it gentle on the scalp - Helps in reducing hair loss and controlling dandruff - Works effectively on frizzy hair, leaving it smooth and manageable

For whom: - Suitable for both men and women - Ideal for those looking to promote hair growth and reduce hair fall - People struggling with dandruff and frizzy hair can benefit from this shampoo

Pros: - Made with powerful natural ingredients - Helps in improving overall hair health - Pleasant fragrance - Suitable for all hair types

Cons: - Results may vary from person to person - May be a bit expensive compared to regular shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features for hair fall control and dandruff prevention.	Nielsen
Brand Strength	20	18	Established brand with a focus on herbal ingredients.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos.	GfK
Competition	10	8	Facing competition from established herbal shampoo brands.	IRI
Use-case Advantage	5	5	Addresses multiple hair concerns in one product.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and key features, facing competition in growing natural hair care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—