PURETIVE Daily Glow Body Oil Fast Absorbing and More Effective than Lotion Intense Moisture Instant Glow Non Greasy Lightweight Coffee Vanilla Fragrance For Soft and Silky Skin 100ml

PURETIVE Daily Glow Body Oil Fast Absorbing and More Effective than Lotion Intense Moisture Instant Glow Non Greasy Lightweight Coffee Vanilla Fragrance For Soft and Silky Skin 100ml

Key Features:

- Fast Absorbing and More Effective than Lotion - Intense Moisture for Instant Glow - Non Greasy Lightweight Formula - Infused with a Coffee Vanilla Fragrance - Leaves Skin Soft and Silky - Comes in a 100ml bottle

For whom:

This body oil is perfect for anyone looking for intense hydration and a radiant glow. It is suitable for all skin types and can be used daily to keep skin looking healthy and moisturized.

Pros:

- Fast absorbing formula - Provides intense moisture - Leaves skin glowing - Lightweight and non-greasy - Delightful coffee vanilla fragrance

Cons:

- Some users may find the fragrance too strong - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique benefits like fast absorption and intense moisture.	IndiaRetailing
Brand Strength	20	15	Established brand with positive reputation in skincare.	Brandwatch
Category Momentum	20	10	Growing demand for premium body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body oils.	Euromonitor
Competition	10	6	Facing moderate competition from established and new brands.	Forbes
Use-case Advantage	5	5	Addresses the need for instant glow and non-greasy feel.	Gartner
Final Market Score	100	66/100 (3.30/5)	Premium body oil with unique features positioned well in growing Indian market.

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