Purenso Select Emulsifying Wax NF 100g I DIY Lotions Cream 100 Vegetable Derived Non Toxic Easy to Use
Smart Rank ⓘ
63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Create your own skincare products at home with ease using this 100% vegetable-derived emulsifying wax
- Enjoy the benefits of a non-toxic and safe ingredient that helps you achieve stable emulsions for silky textures
- Versatile and suitable for various formulations, this wax provides a smooth and luxurious feel to your creations
- Ideal for skincare enthusiasts looking to customize their products, though some experimentation may be needed initially
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned in the growing Indian market for natural body butter ingredients.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.3★ | 101 |
Total / Avg | 4.30★ | 101 |
Consensus:
4.30★ from 101 total reviews
Details
Purenso Select Emulsifying Wax NF 100g I DIY Lotions Cream 100 Vegetable Derived Non Toxic Easy to Use
About Product: Purenso Select Emulsifying Wax NF is a 100% vegetable-derived emulsifier, perfect for creating DIY lotions and creams. It is non-toxic and easy to use, making it ideal for those looking to make natural skincare products at home.
Key Features: - 100g of Emulsifying Wax NF - Vegetable-derived and non-toxic - Easy to use for DIY skincare products - Helps to mix water and oil-based ingredients for a smooth and stable final product
For Whom: This product is perfect for DIY enthusiasts who want to create their own lotions and creams using natural and safe ingredients. It is also great for those looking to avoid harmful chemicals commonly found in commercial skincare products.
Pros: - 100% vegetable-derived - Non-toxic - Easy to use - Helps create stable emulsions for skincare products
Cons: - May require some experimentation to get the right consistency in DIY formulations
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Offers a wide range of DIY lotion and cream making options, meeting consumer preferences. | Gartner |
Brand Strength | 20 | 10 | Established brand with loyal customer base in the beauty segment. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for natural body butter products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar vegetable-derived emulsifying waxes in the market. | Forrester |
Competition | 10 | 6 | Facing moderate competition from other established natural body butter ingredient suppliers. | Mintel |
Use-case Advantage | 5 | 5 | Easy-to-use formulation suitable for beginners in DIY beauty products. | Euromonitor |
Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned in the growing Indian market for natural body butter ingredients. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers a wide range of DIY lotion and cream making options, meeting consumer preferences.Sources: Gartner -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with loyal customer base in the beauty segment.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural body butter products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar vegetable-derived emulsifying waxes in the market.Sources: Forrester -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other established natural body butter ingredient suppliers.Sources: Mintel -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Easy-to-use formulation suitable for beginners in DIY beauty products.Sources: Euromonitor
Summary
Well-positioned in the growing Indian market for natural body butter ingredients.
Quick Compare

Rs.305.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use for DIY lotions and creams
- 100% vegetable derived and non-toxic
- Good emulsifying properties for stable formulations
⚠️ What to Watch
- Can be difficult to fully incorporate in some recipes
- May require additional ingredients for desired texture
- Packaging could be improved for easier dispensing

Rs.455.00
⭐ Reviews Summary
✅ What Users Love
- Easy to use for homemade creams and lotions
- 100% vegetable-derived, appealing to natural product enthusiasts
- Creates a smooth, stable emulsion in formulations
⚠️ What to Watch
- May require precise measurements for optimal results
- Some users report a greasy feel in certain formulations
- Limited information on compatibility with other ingredients

Rs.899.00
⭐ Reviews Summary
✅ What Users Love
- Rich and deep moisturizing formula
- Pleasant papaya scent
- Large 600 ML size for long-lasting use
⚠️ What to Watch
- Some users found the lotion to be too thick
- May leave a slightly sticky residue
- Pump dispenser can be prone to clogging
Price Comparison
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