Purely Serene Oval Body Scrubber for Bathing Women Men Eco Friendly Natural Loofah Scrubber Natural Loofah 4

Purely Serene Oval Body Scrubber for Bathing Women Men Eco Friendly Natural Loofah Scrubber Natural Loofah 4

Pack Shower Loofah Exfoliator Set is made from 100% natural loofah material, making it eco-friendly and perfect for those looking to reduce their carbon footprint in their daily routine.

Key Features:
- Oval shaped design for easy grip and maneuvering during your bath or shower
- Set of 4 scrubbers for long-lasting use
- Helps exfoliate and cleanse the skin for a refreshed and rejuvenated feel
- Suitable for both men and women
For whom:
This body scrubber set is perfect for anyone looking to add a natural and eco-friendly element to their bathing routine. It is ideal for those who want a gentle exfoliation and cleansing experience that is kind to the environment.

Pros:
- Eco-friendly and natural material
- Set of 4 for extended use
- Gentle exfoliation for smooth and refreshed skin
- Suitable for both men and women
Cons:
- May not be as abrasive as synthetic scrubbers for those looking for a deeper exfoliation
- Requires proper maintenance and drying to prevent mold growth

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique oval shape and eco-friendly material, aligning with current consumer preferences.	GfK
Brand Strength	20	10	Established brand reputation in the bath accessories segment.	Euromonitor
Category Momentum	20	15	Growing demand for eco-friendly bath products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural loofah scrubbers in the market.	Nielsen
Competition	10	6	Facing moderate competition from other eco-friendly loofah scrubber brands.	IRI
Use-case Advantage	5	5	Versatile scrubber suitable for both men and women, catering to a wider consumer base.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned eco-friendly loofah scrubber with good market potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—