Pure Tree Idli Rice - Gluten Free / 8 Kg

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Certified organic idli rice sourced from organic farms
Gluten-free and ideal for making soft and fluffy idlis
Perfect for those seeking healthy South Indian cuisine
High-quality rice suitable for gluten-free diets

Market-Based Score (India)

66/100 (3.30/5)

Decent

Organic Idli Rice with strong market fit and competitive positioning

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	2
Total / Avg	5.00★	2

Consensus: 5.00★ from 2 total reviews

Rs.450.00 Rs.550.00

Best price from

Amazon.in

Details

This Pure Tree Certified Organic Idli Rice is sourced from organic farms and is free from any harmful chemicals or pesticides. It comes in a pack of 1.8 Kg (1800 g) and is perfect for making soft and fluffy idlis.

Key Features: - Certified organic idli rice - Raw unpolished parboiled South Indian rice - Gluten-free - Ideal for making idlis - Sourced from organic farms

For whom: This idli rice is perfect for anyone looking to enjoy healthy and organic South Indian cuisine. It is suitable for those following a gluten-free diet and those looking for high-quality rice for making idlis at home.

Pros: - Certified organic - Gluten-free - Ideal for making soft and fluffy idlis - Sourced from organic farms

Cons: - May be more expensive compared to regular rice options - Packaging may not be resealable

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Meets consumer preference for raw unpolished parboiled rice	NDTV, Food Navigator
Brand Strength	20	10	Established as a trusted organic rice brand	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for organic rice in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar organic rice brands	Livemint, Financial Express
Competition	10	6	Facing competition from other established organic rice brands	CNBC, Bloomberg
Use-case Advantage	5	5	Ideal for making traditional South Indian idlis	Times of India
Final Market Score	100	66/100 (3.30/5)	Organic Idli Rice with strong market fit and competitive positioning

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Meets consumer preference for raw unpolished parboiled rice

Sources: NDTV, Food Navigator
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established as a trusted organic rice brand

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for organic rice in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar organic rice brands

Sources: Livemint, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established organic rice brands

Sources: CNBC, Bloomberg
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Ideal for making traditional South Indian idlis

Sources: Times of India

Summary

Organic Idli Rice with strong market fit and competitive positioning

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Pure Tree Certified Organic Idli Rice \| 1.8 Kg / 1800 g \| Idly Chawal \| Raw Unpolished Parboiled South Indian Rice \| Gluten Free Estimated Delivery: 2-3 days In Stock	Rs.450.00 Rs.550.00 COD	GO TO STORE GO TO STORE
Pure Tree Certified Organic Idli Rice \| 1.8 Kg / 1800 g \| Idly Chawal \| Raw Unpolished Parboiled South Indian Rice \| Gluten Free Estimated Delivery: 2-3 days In Stock COD