Pure Tree Ambemohar Aromatic Rice - 850g 850 g

0 reviews
Smart Rank ⓘ 44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Certified organic rice, free from harmful chemicals and pesticides for health-conscious individuals
  • Ambemohar variety known for its unique aroma and flavor, appealing to those who appreciate aromatic qualities
  • Raw, unpolished rice retains all nutritional benefits, ideal for those seeking high-quality organic options
  • Gluten-free rice suitable for individuals with dietary restrictions, offering a healthy and safe choice

Market-Based Score (India)

66/100 (3.30/5)
Decent
High-quality organic rice with good market fit and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 2.6★ 3
Total / Avg 2.60★ 3
Consensus: 2.60★ from 3 total reviews
Rs.299.00 Rs.399.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Certified organic rice, free from harmful chemicals and pesticides - Ambemohar variety known for its unique aroma and flavor - Raw, unpolished rice to retain all nutritional benefits - Gluten-free and suitable for those with dietary restrictions

For whom: - Health-conscious individuals looking for organic and nutritious rice options - Those who appreciate the aromatic qualities of Ambemohar rice - People with gluten intolerance or celiac disease

Pros: - High-quality organic rice with no harmful chemicals - Distinctive aroma and flavor of Ambemohar rice - Retains all the natural nutrients due to being unpolished - Suitable for gluten-free diets

Cons: - May be more expensive compared to non-organic rice options - Some people may prefer the texture of polished rice

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aromatic and gluten-free rice suitable for daily consumption NDTV Food, Times of India
Brand Strength 20 10 Established brand with strong reputation for quality The Hindu, Economic Times
Category Momentum 20 15 Growing demand for organic rice in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar organic rice brands Livemint, Financial Express
Competition 10 6 Facing moderate competition from other organic rice brands Business Today, CNBC TV18
Use-case Advantage 5 5 Versatile rice suitable for various Indian dishes Food Navigator, Food Business News
Final Market Score 100 66/100 (3.30/5) High-quality organic rice with good market fit and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aromatic and gluten-free rice suitable for daily consumption
    Sources: NDTV Food, Times of India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with strong reputation for quality
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic rice in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar organic rice brands
    Sources: Livemint, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other organic rice brands
    Sources: Business Today, CNBC TV18
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile rice suitable for various Indian dishes
    Sources: Food Navigator, Food Business News
Summary
High-quality organic rice with good market fit and competitive pricing.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.299.00 Rs.399.00

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Pure Tree Certified Organic Ambemohar White Rice | 850 g | Aromatic Rice | Raw Everyday Unpolished Gluten Free Rice

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.299.00 Rs.399.00