Pure & Sure Pure and Sure Organic Coconut Sugar, 500g

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Pure & Sure Pure and Sure Organic Coconut Sugar, 500g
Smart Rank ⓘ 74/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a rich flavor and natural sweetness with Pure & Sure Organic Coconut Sugar, a healthier alternative to refined sugar.
  • Packed with essential nutrients, this coconut sugar has a low glycemic index, making it suitable for health-conscious consumers.
  • Gluten-free and vegan, this organic sugar fits various dietary restrictions, perfect for baking, cooking, and beverages.
  • Sustainably sourced, Pure & Sure Organic Coconut Sugar offers a nutrient-dense profile, ideal for those seeking a wholesome sweetener.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong potential in health-focused segments but faces competitive pressures.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 2,094
Total / Avg 4.30★ 2,094
Consensus: 4.30★ from 2,094 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Natural and organic sweetener with no additives.
  • Rich in nutrients and lower glycemic index compared to regular sugar.
  • Versatile for use in baking, cooking, and beverages.

⚠️ What to Watch

  • Some users find the taste different from regular sugar.
  • Higher price point compared to conventional sugar.
  • May clump if not stored properly, affecting usability.
Rs.342.00 Rs.380.00
Best price from Amazon.in Amazon.in
Key Features
Category Organic Sugar
Weight 500g
Flavor Rich
Glycemic Index Low
Nutritional Content High Mineral Content
Dietary Restrictions Gluten-Free, Vegan
Usage Baking, Cooking, Beverages
Sourcing Sustainable
Details
is a high-quality organic sugar sourced from coconut palm trees. It is a natural alternative to refined sugar and is packed with essential nutrients.

Key features of Pure & Sure Organic Coconut Sugar include its rich flavor, low glycemic index, and high mineral content. It is also gluten-free and vegan, making it suitable for a variety of dietary restrictions.

This product is ideal for health-conscious consumers looking for a healthier sweetener option. It can be used in baking, cooking, and beverages as a replacement for traditional sugar.

Pros of Pure & Sure Organic Coconut Sugar include its natural sweetness, nutrient-dense profile, and sustainable sourcing practices. Cons may include a slightly higher price point compared to conventional sugar and a slightly different taste profile.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product meets the demand for healthier sugar alternatives in baking. Statista, Euromonitor
Brand Strength 20 14 Pure & Sure is recognized for its organic and natural product offerings. IDC, MarketResearch
Category Momentum 20 15 Organic sweeteners are gaining popularity in India due to health trends. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but higher than regular sugars, limiting mass appeal. Amazon, Flipkart
Competition 10 6 Growing competition from other organic brands may impact market share. MarketWatch, FMCGNews
Use-case Advantage 5 3 Ideal for health-conscious consumers, but niche in broader baking market. FoodNavigator, BusinessStandard
Final Market Score 100 66/100 (3.30/5) Strong potential in health-focused segments but faces competitive pressures.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product meets the demand for healthier sugar alternatives in baking.
    Sources: Statista, Euromonitor
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Pure & Sure is recognized for its organic and natural product offerings.
    Sources: IDC, MarketResearch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Organic sweeteners are gaining popularity in India due to health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but higher than regular sugars, limiting mass appeal.
    Sources: Amazon, Flipkart
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Growing competition from other organic brands may impact market share.
    Sources: MarketWatch, FMCGNews
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for health-conscious consumers, but niche in broader baking market.
    Sources: FoodNavigator, BusinessStandard
Summary
Strong potential in health-focused segments but faces competitive pressures.

Price Comparison

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Amazon.in More Detail

Rs.342.00 Rs.380.00

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Pure & Sure Pure and Sure Organic Coconut Sugar, 500g

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Rs.342.00 Rs.380.00