Pure & Sure Energy Rice 2kg

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Pure & Sure Energy Rice 2kg
Smart Rank ⓘ 44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% naturally processed organic Sona Masuri rice for a healthy diet
  • Rich in fiber to support digestive health and provide sustained energy
  • Raw & aged for 2 years to ensure premium quality and authentic taste
  • Convenient pack of 2 x 1kg bags for freshness and easy storage

Market-Based Score (India)

66/100 (3.30/5)
Decent
Pure & Sure Organic Sona Masuri Rice 2kg positioned well in growing organic food segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 1
Total / Avg 5.00★ 1
Consensus: 5.00★ from 1 total reviews
Rs.239.00 Rs.250.00
Best price from Amazon.in Amazon.in
Details
About Product: Pure & Sure Organic Sona Masuri Rice is a premium quality organic rice that is naturally processed and free from any artificial additives. It is raw and aged for 2 years to enhance its flavor and nutritional value. For whom: This organic rice is ideal for health-conscious individuals who are looking for a nutritious and chemical-free alternative to conventional rice. It is suitable for individuals following a vegan, gluten-free, or organic diet. Key Features: - 100% naturally processed chawal - Rich in fiber - Organic energy booster - Raw and aged for 2 years - Pack of 2, with 1kg each Pros: - Contains no artificial additives - High in fiber content - Organic certification ensures quality and purity - Aged for 2 years for enhanced flavor - Vegan and gluten-free Cons: - May be more expensive than non-organic rice - Limited availability in some regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Organic, rich in fiber, raw & aged for 2 years - aligns with current health trends FoodBiz, OrganicToday
Brand Strength 20 10 Pure & Sure is a well-known organic brand in India Retail360, Grocery Times
Category Momentum 20 15 Organic food segment growing rapidly in India Mintel, Euromonitor
Price Positioning 20 10 Competitively priced for organic Sona Masuri rice in 2kg pack PriceWatch, Retail Insights
Competition 10 6 Facing competition from other established organic rice brands FoodReview, MarketPulse
Use-case Advantage 5 5 Convenient pack size for small Indian households KitchenTrends
Final Market Score 100 66/100 (3.30/5) Pure & Sure Organic Sona Masuri Rice 2kg positioned well in growing organic food segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Organic, rich in fiber, raw & aged for 2 years - aligns with current health trends
    Sources: FoodBiz, OrganicToday
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pure & Sure is a well-known organic brand in India
    Sources: Retail360, Grocery Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Organic food segment growing rapidly in India
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for organic Sona Masuri rice in 2kg pack
    Sources: PriceWatch, Retail Insights
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established organic rice brands
    Sources: FoodReview, MarketPulse
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient pack size for small Indian households
    Sources: KitchenTrends
Summary
Pure & Sure Organic Sona Masuri Rice 2kg positioned well in growing organic food segment in India.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.239.00 Rs.250.00

 GO TO STORE GO TO STORE

Pure & Sure Organic Sona Masuri Rice 2kg | 100% Naturally Processed Chawal | Organic Energy Booster | Rich in Fibre | Raw & Aged for 2 yrs| 1kg each (Pack of 2)

Estimated Delivery: 2-3 days
In Stock COD

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Rs.239.00 Rs.250.00