Pure & Sure Brown Basmati Rice 1Kg

0 reviews

Smart Rank ⓘ 70/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% organic brown basmati rice for health-conscious individuals seeking nutrient-rich options
Naturally processed and unpolished to support overall health and maintain blood sugar levels
Rich in protein and fiber to improve heart health and help control diabetes and blood pressure
May be higher priced than regular rice, but offers benefits of managing diabetes and blood pressure

Market-Based Score (India)

76/100 (3.80/5)

Good value

Organic Brown Basmati Rice with strong brand and health benefits

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.9★	244
Total / Avg	3.90★	244

Consensus: 3.90★ from 244 total reviews

Rs.220.00 Rs.220.00

Best price from

Amazon.in

Details

Key Features: - 100% Organic Brown Basmati Rice - Naturally processed and unpolished - Rich in protein and fiber - Helps to control diabetes and blood pressure

For whom: - Health-conscious individuals - People looking to maintain blood sugar levels - Individuals wanting to improve heart health

Pros: - High in nutrients - Supports overall health - Good for managing diabetes and blood pressure

Cons: - Price may be higher than regular rice - Some may not prefer the taste of brown rice

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein and fiber content aligns with health-conscious consumer trend	NDTV, Livemint
Brand Strength	20	18	Established brand with a focus on organic products	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for organic rice in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other organic brown rice brands	Moneycontrol, Financial Express
Competition	10	8	Facing competition from other established organic rice brands	CNBC, Business Today
Use-case Advantage	5	5	Specific benefits for diabetes and blood pressure management stand out	India Today, Times of India
Final Market Score	100	76/100 (3.80/5)	Organic Brown Basmati Rice with strong brand and health benefits

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High protein and fiber content aligns with health-conscious consumer trend

Sources: NDTV, Livemint
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with a focus on organic products

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for organic rice in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to other organic brown rice brands

Sources: Moneycontrol, Financial Express
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from other established organic rice brands

Sources: CNBC, Business Today
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Specific benefits for diabetes and blood pressure management stand out

Sources: India Today, Times of India

Summary

Organic Brown Basmati Rice with strong brand and health benefits

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Pure & Sure Organic Brown Basmati Rice 1Kg \| 100% Naturally Processed & Unpolished Brown Chawal \| Rich in Protein & Fiber \| Helps to control Diabetes & Blood Pressure Estimated Delivery: 2-3 days In Stock	Rs.220.00 Rs.220.00 COD	GO TO STORE GO TO STORE
Pure & Sure Organic Brown Basmati Rice 1Kg \| 100% Naturally Processed & Unpolished Brown Chawal \| Rich in Protein & Fiber \| Helps to control Diabetes & Blood Pressure Estimated Delivery: 2-3 days In Stock COD