Pure & Sure Basmati Rice 1Kg

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Pure & Sure Basmati Rice 1Kg
Smart Rank ⓘ 71/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy rich taste & aroma in every bite of this naturally aged organic basmati rice
  • Gluten-free and free from chemicals & pesticides for a healthier choice
  • Long grain rice perfect for everyday use, providing quality and satisfaction
  • Experience the purity of Pure & Sure organic basmati rice in every meal

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong contender in the organic basmati rice segment

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 149
Total / Avg 4.30★ 149
Consensus: 4.30★ from 149 total reviews
Rs.250.00 Rs.250.00
Best price from Amazon.in Amazon.in
Details
About Product:

Pure & Sure Organic Basmati Rice is a premium quality long grain rice that is perfect for everyday use. It is gluten free, naturally aged, rich in taste and aroma, and free from any chemicals or pesticides. This 1kg pack is ideal for those looking for a healthy and organic option for their meals.

Key Features:

- Certified organic basmati rice
- Long grain rice with a rich taste and aroma
- Gluten free and naturally aged
- Free from chemicals and pesticides
- Ideal for everyday use

For whom:

This Pure & Sure Organic Basmati Rice is perfect for health-conscious individuals who prefer organic and chemical-free products. It is suitable for anyone looking for a high-quality basmati rice for their daily cooking needs.

Pros:

- Organic and chemical-free
- Rich taste and aroma
- Gluten free and naturally aged
- Ideal for everyday use

Cons:

- May be slightly more expensive than non-organic rice options
- Some users may prefer a different type of rice grain for specific dishes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Meets consumer demand for gluten-free, chemical-free rice Euromonitor
Brand Strength 20 18 Established brand with good reputation for quality Brandwatch
Category Momentum 20 15 Organic food trend growing in Indian market Mintel
Price Positioning 20 10 Competitively priced for organic basmati rice segment Retail360
Competition 10 8 Facing competition from other organic basmati rice brands ACNielsen
Use-case Advantage 5 5 Ideal for daily cooking, versatile usage GroceryTrends
Final Market Score 100 76/100 (3.80/5) Strong contender in the organic basmati rice segment
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Meets consumer demand for gluten-free, chemical-free rice
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with good reputation for quality
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Organic food trend growing in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for organic basmati rice segment
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other organic basmati rice brands
    Sources: ACNielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Ideal for daily cooking, versatile usage
    Sources: GroceryTrends
Summary
Strong contender in the organic basmati rice segment

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.250.00 Rs.250.00

 GO TO STORE GO TO STORE

Pure & Sure Organic Basmati Rice 1Kg | Everyday Use Long Grain Rice | Gluten Free | Naturally Aged, Rich in Taste & Aroma | No Chemicals & No Pesticides

Estimated Delivery: 2-3 days
In Stock COD

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Rs.250.00 Rs.250.00