Pure Source India Mosquito Citronella Aroma Oil For Home Office Hotel Resturant Use 100ml

Key Features:
1. Pure citronella aroma oil without any added chemicals
2. Repels mosquitoes and insects effectively
3. Pleasant and refreshing fragrance
4. Long-lasting aroma
5. Can be used in homes, offices, hotels, and restaurants


For whom:
Ideal for individuals looking for a natural and chemical-free way to keep mosquitoes at bay. Suitable for use in various settings such as homes, offices, hotels, and restaurants.


Pros:
1. Made from pure citronella oil
2. Non-toxic and safe for use around children and pets
3. Easy to use and long-lasting
4. Helps create a pleasant ambiance


Cons:
1. Some individuals may not prefer the scent of citronella
2. Not suitable for individuals with allergies to citronella

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable size and packaging for various usage scenarios.	Livemint, India Today
Brand Strength	20	15	Established brand in the aromatherapy segment.	The Hindu, Economic Times
Category Momentum	20	10	Growing demand for natural home products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar offerings.	Business Today, Financial Express
Competition	10	6	Facing moderate competition from other established brands.	The Economic Times, Business Standard
Use-case Advantage	5	5	Versatile usage in different settings like home, office, and hotels.	Outlook, The Tribune
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market due to brand strength and versatile usage.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—