Pure Roots Protein Shampoo 1 L with Face Wash

Pure Roots Protein Shampoo 1 L with Face Wash

- Product: Pure Roots Protein Shampoo is a nourishing shampoo that is enriched with protein to strengthen and repair damaged hair. The accompanying face wash is gentle on the skin and helps to cleanse and refresh.

- Key Features: The protein formula in the shampoo helps to improve hair texture and promote growth, while the face wash is free from harsh chemicals and leaves the skin feeling clean and rejuvenated.

- For whom: This product is suitable for both men and women who are looking to improve the health and appearance of their hair and skin.

- Pros: The shampoo and face wash come in a convenient 1 L size, making it economical and long-lasting. The protein formula in the shampoo is great for improving overall hair health.

- Cons: Some users may find the scent of the products to be too strong for their liking. The face wash may not be suitable for those with sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size and inclusion of face wash add value for consumers.	Retail360
Brand Strength	20	18	Established brand with loyal customer base in the shampoo segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing strong competition from both local and international brands.	Euromonitor
Use-case Advantage	5	5	Convenient 2-in-1 product catering to busy consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned product with strong brand and feature fit in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—