Purasure Basmati Rice 5kg Long Grain / Expands 5 kg

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Long grains expand when cooked for fluffy texture
Delicious taste and rich aroma enhance dishes
Non-sticky texture makes it easy to cook with
Naturally aged for a unique flavor profile

Market-Based Score (India)

66/100 (3.30/5)

Decent

Premium basmati rice with strong brand and features, competitively priced for Indian market

Reviews across marketplaces

Platform	Rating	Reviews
amazon	0★	0
Total / Avg	0.00★	0

Consensus: 0.00★ from 0 total reviews

Rs.799.00 Rs.1,300.00

Best price from

Amazon.in

Details

Key Features:

- Purasure Pure Basmati Rice Classic is known for its long grains that expand and become fluffy when cooked.

- It has a delicious taste, is non-sticky, and gives off a rich aroma that enhances any dish.

- This rice is naturally aged, giving it a unique flavor profile that sets it apart from other varieties.

For whom:

- Purasure Pure Basmati Rice Classic is perfect for anyone who enjoys high-quality basmati rice in their meals.

- It is ideal for families, restaurants, and anyone looking to elevate the taste of their dishes.

Pros:

- Long grains that expand when cooked.
- Delicious taste and rich aroma.
- Non-sticky texture.
- Naturally aged for better flavor.

Cons:

- May be priced higher than other varieties.
- Availability may be limited in some stores.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Longest rice grain, non-sticky, rich aroma - aligns with consumer preferences	Times of India, NDTV
Brand Strength	20	10	Established brand known for quality and taste	The Hindu, Economic Times
Category Momentum	20	15	High demand for premium basmati rice in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced for the premium basmati rice segment	Livemint, India Today
Competition	10	6	Facing competition from other established basmati rice brands	CNBC, Zee Business
Use-case Advantage	5	5	Versatile for various Indian dishes and occasions	Outlook, Business Today
Final Market Score	100	66/100 (3.30/5)	Premium basmati rice with strong brand and features, competitively priced for Indian market

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Longest rice grain, non-sticky, rich aroma - aligns with consumer preferences

Sources: Times of India, NDTV
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand known for quality and taste

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: High demand for premium basmati rice in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the premium basmati rice segment

Sources: Livemint, India Today
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established basmati rice brands

Sources: CNBC, Zee Business
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile for various Indian dishes and occasions

Sources: Outlook, Business Today

Summary

Premium basmati rice with strong brand and features, competitively priced for Indian market

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Purasure Pure Basmati Rice Classic 5 kg Longest Rice Grain expands \| Tasty, Non-sticky & Rich Aroma \|Naturally Aged Estimated Delivery: 2-3 days In Stock	Rs.799.00 Rs.1,300.00 COD	GO TO STORE GO TO STORE
Purasure Pure Basmati Rice Classic 5 kg Longest Rice Grain expands \| Tasty, Non-sticky & Rich Aroma \|Naturally Aged Estimated Delivery: 2-3 days In Stock COD