Wellbeing Protein 22g - Belgian Dark Chocolate 500gm
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Enjoy 22g of plant-based protein isolate per serving, perfect for muscle building and recovery after workouts.
- Boost your gut health with 3 billion CFU probiotics and enzymes, ensuring easy digestion and comfort.
- Savor the delicious Belgian dark chocolate flavor while benefiting from 5 alkalizing greens and 3g of fiber.
- Ideal for vegans and fitness enthusiasts, this protein isolate is organic, easy to digest, and free from artificial ingredients.
Market-Based Score (India)
66/100 (3.30/5)
Decent Strong market potential for Wellbeing Nutrition Organic Vegan Plant Protein Isolate in the Indian diet & nutrition segment.
Key Features
Category | Nutrition |
---|---|
Protein | 22g |
BCAAs | 5g |
Probiotics | 3 billion CFU |
Fiber | 3g |
Greens | 5 alkalizing greens |
Flavor | Belgian dark chocolate |
Digestibility | Easy to digest |
Bloating | No bloating |
Type | Vegan and organic |
Details
Key Features:
- Contains 22g of plant-based protein isolate
- Enriched with 5g of BCAAs for muscle recovery
- Includes 3 billion CFU probiotics and enzymes for gut health
- Contains 3g of fiber for digestive health
- Features 5 alkalizing greens for added nutrition
- Made with Belgian dark chocolate for a delicious flavor
- Easy to digest and does not cause bloating
For whom:
- Individuals looking for a vegan and organic protein supplement
- Athletes and fitness enthusiasts wanting to support muscle recovery
- Anyone who wants to improve their gut health and digestion
- Those looking to increase their daily intake of protein and essential nutrients
Pros:
- High protein content for muscle building and recovery
- Includes probiotics and enzymes for gut health
- Easy to digest and does not cause bloating
- Delicious Belgian dark chocolate flavor
- Vegan, organic, and free from artificial ingredients
Cons:
- Some users may not prefer the taste of dark chocolate
- Slightly more expensive than other protein supplements on the market
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | High protein content, BCAAs, probiotics, and fiber align well with consumer preferences for health supplements. | Nielsen |
Brand Strength | 20 | 10 | Established brand with a focus on wellbeing and organic products. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for organic vegan protein products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar organic vegan protein products in the market. | GfK |
Competition | 10 | 6 | Facing competition from both established and emerging brands in the organic protein segment. | IRI |
Use-case Advantage | 5 | 5 | Addresses multiple health needs in one product, appealing to busy consumers looking for convenience. | Kantar |
Final Market Score | 100 | 66/100 (3.30/5) | Strong market potential for Wellbeing Nutrition Organic Vegan Plant Protein Isolate in the Indian diet & nutrition segment. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: High protein content, BCAAs, probiotics, and fiber align well with consumer preferences for health supplements.Sources: Nielsen -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with a focus on wellbeing and organic products.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for organic vegan protein products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar organic vegan protein products in the market.Sources: GfK -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from both established and emerging brands in the organic protein segment.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses multiple health needs in one product, appealing to busy consumers looking for convenience.Sources: Kantar
Summary
Strong market potential for Wellbeing Nutrition Organic Vegan Plant Protein Isolate in the Indian diet & nutrition segment.
Quick Compare

Rs.1,999.00
⭐ Reviews Summary
✅ What Users Love
- High protein content with 22g per serving
- Includes probiotics and enzymes for better digestion
- Pleasant taste with Belgian dark chocolate flavor
⚠️ What to Watch
- Some users report a gritty texture
- Higher price point compared to other protein powders
- Limited flavor options available

Rs.749.00
⭐ Reviews Summary
✅ What Users Love
- Naturally sweetened with dates and jaggery
- Contains 23 essential vitamins and minerals
- Supports healthy growth and boosts immunity
⚠️ What to Watch
- Some may find the chocolate flavor overwhelming
- Texture may be too grainy for some
- Price point is higher compared to similar products

Rs.290.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing cholesterol levels
- Convenient pack of 2
- Good value for money
⚠️ What to Watch
- Some users experienced digestive issues
- Takes time to show results
- Not suitable for everyone
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