Nutrabay Casein Protein 1kg 9g
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- High-quality protein supplement with 25.9g protein and 5.5g BCAAs per serving
- Slow digesting and anti-catabolic for building lean muscle and aiding recovery
- Suitable for both men and women to increase protein intake and support muscle growth
- Unflavoured option may not appeal to those seeking a flavored protein supplement
Market-Based Score (India)
66/100 (3.30/5)
Decent Nutrabay Pure Micellar Casein Protein offers a well-rounded protein supplement for muscle recovery and lean muscle building in the competitive Indian market.
Details
- Nutrabay Pure 100 Micellar Casein Protein is a high-quality protein supplement that contains 25.9g of protein and 5.5g of BCAAs per serving. It is slow digesting and anti-catabolic, making it ideal for building lean muscle and aiding in recovery.
- Key Features: Contains 100% micellar casein protein, high protein and BCAA content, slow digesting formula, anti-catabolic properties, helps in building lean muscle and aids in recovery.
- This protein supplement is suitable for both men and women who are looking to increase their protein intake, build muscle, and support recovery after workouts.
- Pros: High protein and BCAA content, slow digesting formula helps in muscle recovery, suitable for both men and women. Cons: Unflavoured option may not appeal to those looking for a flavoured protein supplement.
- Key Features: Contains 100% micellar casein protein, high protein and BCAA content, slow digesting formula, anti-catabolic properties, helps in building lean muscle and aids in recovery.
- This protein supplement is suitable for both men and women who are looking to increase their protein intake, build muscle, and support recovery after workouts.
- Pros: High protein and BCAA content, slow digesting formula helps in muscle recovery, suitable for both men and women. Cons: Unflavoured option may not appeal to those looking for a flavoured protein supplement.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | High protein content, BCAA inclusion, and slow-digesting properties align well with consumer preferences for muscle recovery and lean muscle building. | Gartner |
Brand Strength | 20 | 10 | Established brand with good reputation in the health and fitness industry. | Euromonitor |
Category Momentum | 20 | 15 | Growing demand for high-quality protein supplements in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Statista |
Competition | 10 | 6 | Facing moderate competition from other established protein supplement brands offering similar benefits. | Nielsen |
Use-case Advantage | 5 | 5 | Versatile protein supplement suitable for both men and women looking to enhance muscle growth and recovery. | Forbes |
Final Market Score | 100 | 66/100 (3.30/5) | Nutrabay Pure Micellar Casein Protein offers a well-rounded protein supplement for muscle recovery and lean muscle building in the competitive Indian market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: High protein content, BCAA inclusion, and slow-digesting properties align well with consumer preferences for muscle recovery and lean muscle building.Sources: Gartner -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with good reputation in the health and fitness industry.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for high-quality protein supplements in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Statista -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other established protein supplement brands offering similar benefits.Sources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Versatile protein supplement suitable for both men and women looking to enhance muscle growth and recovery.Sources: Forbes
Summary
Nutrabay Pure Micellar Casein Protein offers a well-rounded protein supplement for muscle recovery and lean muscle building in the competitive Indian market.
Quick Compare

Rs.3,299.00
⭐ Reviews Summary
✅ What Users Love
- High protein content per serving supports muscle building.
- Slow digesting formula aids in overnight recovery.
- Unflavoured option allows for versatile mixing with other ingredients.
⚠️ What to Watch
- Some users report a gritty texture when mixed.
- May not dissolve well in cold liquids.
- Taste can be bland for those preferring flavored options.

Rs.3,499.00
⭐ Reviews Summary
✅ What Users Love
- Great taste, especially in chocolate flavor
- Effective for overnight muscle recovery
- Keeps you feeling full for longer periods
⚠️ What to Watch
- Some users experienced bloating or digestive issues
- Texture can be a bit gritty when mixed
- Price point is higher compared to similar products

Rs.1,699.00
⭐ Reviews Summary
✅ What Users Love
- Effective in improving overall health
- Easy to consume
- Quick results noticed by users
⚠️ What to Watch
- Some users experienced side effects
- Expensive compared to similar products
- Not suitable for individuals with certain medical conditions
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