GNC Casein 25g - Chocolate Supreme

About the product: GNC Pro Performance 100 Micellar Casein is a high-quality protein supplement designed to support overnight muscle recovery and help you stay full. It contains DigeZyme for easy digestion and provides 25g of protein, 15g of essential amino acids (EAA), and 7g of branched-chain amino acids (BCAA).

Key Features: - 25 servings per container - Chocolate Supreme flavor - Micellar casein protein for slow digestion and sustained release of amino acids - Helps promote muscle recovery and growth - Contains DigeZyme for improved digestion

For whom: This product is ideal for individuals looking to support their muscle recovery and growth, especially during overnight rest periods. It is also suitable for anyone who wants a protein supplement that will help them stay full for longer periods.

Pros: - High protein content - Contains essential amino acids and BCAAs - Designed for overnight muscle recovery - Easy to digest with DigeZyme

Cons: - Some users may not enjoy the Chocolate Supreme flavor - May be higher in calories compared to other protein supplements

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The product offers a good balance of protein content and essential amino acids.	GNC India
Brand Strength	20	10	GNC is a well-known brand with a reputation for quality supplements.	Euromonitor
Category Momentum	20	15	Growing demand for high-protein supplements in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing competition from both local and international brands in the segment.	Business Standard
Use-case Advantage	5	5	Specifically designed for overnight muscle recovery and satiety.	Healthline
Final Market Score	100	66/100 (3.30/5)	Competitively priced high-protein supplement with good overnight muscle recovery benefits.

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