ATOM Protein 1kg - Ultra Pure - Double Rich Chocolate

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Get 29g of protein per serving for muscle recovery and growth.
Contains 6.1g BCAAs and 13g EAAs for complete amino acid profile.
Ultra-pure and fast-acting formula ideal for post-workout recovery.
Perfect for athletes, bodybuilders, and busy individuals needing more protein.

Market-Based Score (India)

66/100 (3.30/5)

Decent

AS-IT-IS ATOM Whey Protein Isolate 1kg holds a strong position in the Indian market due to its quality, pricing, and alignment with consumer preferences.

Rs.3,199.00 Rs.3,704.00

Best price from

Amazon.in

Key Features

Category	Whey Protein Isolate
Protein	29g per serving
BCAA	6.1g per serving
EAA	13g per serving
Flavor	Double Rich Chocolate
Type	Ultra Pure Fast-Acting
Target Audience	Athletes, Bodybuilders, Fitness Enthusiasts
Usage	Post-Workout Recovery

Details

- About Product

The AS IT IS Atom Whey Protein Isolate is a high-quality protein supplement designed to help athletes and fitness enthusiasts meet their protein needs. It contains 29g of protein per serving, making it a great choice for muscle recovery and growth.

- Key Features

This protein powder is made up of 6.1g of BCAAs (Branched Chain Amino Acids) and 13g of EAAs (Essential Amino Acids) per serving, offering a complete amino acid profile to support muscle building and repair. It is ultra-pure and fast-acting, making it ideal for post-workout recovery.

- For whom

This whey protein isolate is suitable for anyone looking to increase their daily protein intake, including athletes, bodybuilders, and individuals following a fitness regimen. It can also be a convenient option for those with busy lifestyles who struggle to consume enough protein through whole foods alone.

- Pros & Cons

Pros: The AS IT IS Atom Whey Protein Isolate provides a high protein content per serving, is fast-acting, and contains essential amino acids for muscle repair and growth. The double rich chocolate flavor makes it a delicious post-workout treat.

Cons: Some users may find the price point of this protein powder to be on the higher side compared to other brands. Additionally, individuals with lactose intolerance may need to consider alternatives, as whey protein isolate is derived from dairy.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein and essential amino acid content align well with consumer preferences for effective supplements.	Euromonitor
Brand Strength	20	10	AS-IT-IS has established a reputation for purity and quality in the Indian market.	Retail360
Category Momentum	20	15	Growing demand for high-quality whey protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar whey protein isolate products in India.	GFK
Competition	10	6	Facing moderate competition from other established whey protein brands in the Indian market.	HealthInsight
Use-case Advantage	5	5	Fast-acting protein suitable for post-workout recovery, appealing to fitness enthusiasts.	FitnessToday
Final Market Score	100	66/100 (3.30/5)	AS-IT-IS ATOM Whey Protein Isolate 1kg holds a strong position in the Indian market due to its quality, pricing, and alignment with consumer preferences.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High protein and essential amino acid content align well with consumer preferences for effective supplements.

Sources: Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: AS-IT-IS has established a reputation for purity and quality in the Indian market.

Sources: Retail360
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for high-quality whey protein supplements in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar whey protein isolate products in India.

Sources: GFK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established whey protein brands in the Indian market.

Sources: HealthInsight
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Fast-acting protein suitable for post-workout recovery, appealing to fitness enthusiasts.

Sources: FitnessToday

Summary

AS-IT-IS ATOM Whey Protein Isolate 1kg holds a strong position in the Indian market due to its quality, pricing, and alignment with consumer preferences.

Quick Compare

ATOM Protein 1kg - Ultra Pure - Double Rich Chocolate

Rs.3,704.00

⭐ Reviews Summary

✅ What Users Love

High protein content per serving
Good taste, especially the double rich chocolate flavor
Fast-acting protein for quick recovery

⚠️ What to Watch

Some users found the texture to be gritty
Slightly expensive compared to other brands
Packaging could be improved for easier storage

MuscleTech Nitro Protein - Strength Boost 81kg

Rs.7,799.00

⭐ Reviews Summary

✅ What Users Love

High protein content (30g)
Includes creatine monohydrate and BCAAs
Effective for muscle building and increasing strength

⚠️ What to Watch

Some users may find the taste of milk chocolate unappealing
Texture may be gritty or clumpy when mixed
Price point may be higher compared to other whey protein products

Mortein Insta5 Combo Pack 45Ml - Dengue Protection

Rs.257.00

⭐ Reviews Summary

✅ What Users Love

Effective protection from dengue mosquitoes
Convenient combo pack with machine and refills
Multicolour option adds aesthetic value

⚠️ What to Watch

Refills may run out quickly
Machine may be noisy
Some users reported issues with durability

Kapiva Moringa Energy Boost 200g

Rs.275.00

⭐ Reviews Summary

✅ What Users Love

High quality organic moringa powder
Provides natural energy and nutrients
Good value for money

⚠️ What to Watch

Some users found the taste to be bitter
Packaging could be improved for better storage
Not everyone experienced significant energy boost

Where to Buy

Amazon India

₹1599.00

2-4 days · ⭐ 4.3/5

Buy

Flipkart

₹1599.00

3-5 days · ⭐ 4.2/5

Buy

Healthkart Store

₹1699.00

N/A · ⭐ 4.5/5

GNC Store

₹1799.00

N/A · ⭐ 4.4/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	1599.00	2-4 days	4.3/5	Buy Now
Flipkart	1599.00	3-5 days	4.2/5	Buy Now
Healthkart Store	1699.00	N/A	4.5/5	-
GNC Store	1799.00	N/A	4.4/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	AS IT IS ATOM Whey Protein Isolate 1kg 29g protein 6 1g BCAA 13g EAA Ultra Pure Fast Acting Protein Double Rich Chocolate Flavor In Stock	Rs.3,199.00 Rs.3,704.00 COD	GO TO STORE GO TO STORE
AS IT IS ATOM Whey Protein Isolate 1kg 29g protein 6 1g BCAA 13g EAA Ultra Pure Fast Acting Protein Double Rich Chocolate Flavor In Stock COD