Probio Honey Moisture Shampoo 1000ml and Probio Honey Moisture Hair Mask 500 g Colour Safe Paraben Free with Honey Nourishing Oils Intense Hydration For very Dry Damaged Hair

Probio Honey Moisture Shampoo 1000ml and Probio Honey Moisture Hair Mask 500 g Colour Safe Paraben Free with Honey Nourishing Oils Intense Hydration For very Dry Damaged Hair

Probio Honey Moisture Shampoo and Hair Mask are specially formulated for very dry and damaged hair. The unique blend of honey, nourishing oils, and probiotics helps to hydrate and repair hair, leaving it soft, smooth, and manageable.

Key Features: - Colour safe and paraben free - Intense hydration for dry hair - Contains probiotics to support scalp health - Infused with honey for added nourishment

For whom: Probio Honey Moisture Shampoo and Hair Mask are perfect for those with very dry, damaged hair in need of intense hydration and repair.

Pros: - Deeply moisturizes and nourishes hair - Helps to repair and strengthen damaged strands - Leaves hair feeling soft and manageable - Supports scalp health with probiotics

Cons: - May not be suitable for those with fine or oily hair types - The consistency of the hair mask may be too thick for some preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack sizes and paraben-free formula align with market trends.	Nielsen
Brand Strength	20	10	Established brand reputation in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium segment in India.	Kantar
Competition	10	6	Facing moderate competition from similar nourishing shampoos.	IRI
Use-case Advantage	5	5	Addresses specific needs of very dry and damaged hair.	GfK
Final Market Score	100	66/100 (3.30/5)	Probio Honey Moisture Shampoo & Hair Mask offer competitive natural hair care solution in the Indian market.

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