Pro Nature Brown Sugar 1kg - Unrefined Sweetener

0 reviews
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% organic unrefined brown sugar, ideal for health-conscious individuals seeking a natural sugar alternative
  • Diabetic-friendly sweetener, perfect for diabetics or those reducing sugar intake without compromising sweetness
  • Versatile for cooking and baking, adds a delicious caramel-like flavor to dishes, a healthier option than white sugar
  • Provides a natural, healthy alternative to refined sugar, though slightly pricier, offering a unique taste profile

Market-Based Score (India)

66/100 (3.30/5)
Decent
Pro Nature 100 Organic Brown Sugar is well-positioned in the Indian market as a healthy and versatile sweetener.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 3,084
Total / Avg 4.10★ 3,084
Consensus: 4.10★ from 3,084 total reviews
Rs.140.00 Rs.154.00
Best price from Amazon.in Amazon.in
Details


Key Features:
- 100% organic
- Unrefined brown sugar
- Diabetic friendly
- Replacement for sugar
- Healthy natural sweetener
- Ideal for cooking and baking
For whom:
This product is perfect for health-conscious individuals looking for a natural alternative to refined sugar. It is also a great option for diabetics or anyone looking to reduce their sugar intake without sacrificing sweetness in their food. Pros:
- Organic and unrefined
- Diabetic-friendly
- Versatile for cooking and baking
- Healthier alternative to white sugar
- Adds a delicious, caramel-like flavor to dishes
Cons:
- Slightly more expensive than regular white sugar
- May have a slightly different taste compared to refined sugar for some people
- Availability may vary in certain regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Organic, unrefined, and diabetic-friendly attributes align well with current consumer trends. Nielsen
Brand Strength 20 10 Pro Nature is a recognized brand for organic products in India. Euromonitor
Category Momentum 20 15 Growing demand for health-conscious sweeteners in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to other organic sweeteners in the market. GfK
Competition 10 6 Facing competition from other organic sweeteners and sugar substitutes. IRI
Use-case Advantage 5 5 Versatile for cooking and baking, catering to health-conscious consumers. Kantar
Final Market Score 100 66/100 (3.30/5) Pro Nature 100 Organic Brown Sugar is well-positioned in the Indian market as a healthy and versatile sweetener.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Organic, unrefined, and diabetic-friendly attributes align well with current consumer trends.
    Sources: Nielsen
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pro Nature is a recognized brand for organic products in India.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for health-conscious sweeteners in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other organic sweeteners in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other organic sweeteners and sugar substitutes.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for cooking and baking, catering to health-conscious consumers.
    Sources: Kantar
Summary
Pro Nature 100 Organic Brown Sugar is well-positioned in the Indian market as a healthy and versatile sweetener.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.140.00 Rs.154.00

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Pro Nature 100 Organic Brown Sugar 1kg Unrefined brown sugar Diabetic Friendly Replacement for Sugar Healthy Natural Sweetener For Cooking Baking

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Best price
Rs.140.00 Rs.154.00