PRO FITNESS Chocolate Peanut Butter Protein Bars with 11g Protein No Added Sugar No Preservatives No Trans Fat Healthy Tasty Pre Post Workout Snack Protein Chocolate Bars 34g x Pack of 6

Key Features: - 11g of protein per bar - No added sugar - No preservatives - No trans fat - Healthy and tasty - Perfect for pre or post workout snack - Comes in a pack of 6 bars, each 34g
For whom: - Fitness enthusiasts - Athletes - People looking for a healthy snack option
Pros: - High protein content - No added sugar - No preservatives - Convenient snack option - Delicious chocolate peanut butter flavor
Cons: - May not be suitable for those with nut allergies - May be higher in calories for some dietary restrictions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, no added sugar or preservatives align with current health trends.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality products.	Nielsen
Category Momentum	20	15	Growing demand for healthy snack options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Gartner
Competition	10	6	Facing competition from other protein bar brands with similar offerings.	Forrester
Use-case Advantage	5	5	Convenient pre and post-workout snack option for fitness enthusiasts.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong product fit in the growing Indian market for healthy and convenient snacks.

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