PRANAJAY White Basmati Rice - 1 KG

0 reviews
Smart Rank ⓘ 44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich taste and aroma of unpolished White Basmati Rice
  • Chemical-free and organic, perfect for everyday use
  • Long grain rice that is both healthy and flavorful
  • 1 KG pack ensures you always have a fresh supply on hand

Market-Based Score (India)

66/100 (3.30/5)
Decent
PRANAJAY ORGANIC White Basmati Rice offers a competitive organic option in the growing Indian market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 1
Total / Avg 5.00★ 1
Consensus: 5.00★ from 1 total reviews
Rs.256.00 Rs.278.00
Best price from Amazon.in Amazon.in
Details


PRANAJAY ORGANIC White Basmati Rice is a premium quality long-grain rice that is perfect for everyday use. Sourced from organic farms, this rice is unpolished and free from any harmful chemicals, making it a healthy choice for you and your family.

Key Features:
- Premium quality long-grain white rice
- Unpolished and chemical-free
- Rich in taste and aroma
- Perfect for everyday use

For whom:
PRANAJAY ORGANIC White Basmati Rice is ideal for health-conscious individuals and families who are looking for a high-quality, chemical-free rice option that is both delicious and nutritious.

Pros:
- Unpolished and chemical-free
- Rich taste and aroma
- Versatile for everyday use

Cons:
- Price can be higher compared to non-organic rice options

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Long grain unpolished basmati rice aligns with consumer preference for healthier options Livemint, NDTV Food
Brand Strength 20 10 Established brand reputation for organic products in the region The Hindu, Economic Times
Category Momentum 20 15 Growing demand for organic and chemical-free food products in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to other organic basmati rice brands in the market Moneycontrol, Zee Business
Competition 10 6 Facing competition from other established organic basmati rice brands in the market Business Today, Financial Express
Use-case Advantage 5 5 Versatile for everyday cooking needs, suitable for various Indian dishes Food Navigator, Food Business News
Final Market Score 100 66/100 (3.30/5) PRANAJAY ORGANIC White Basmati Rice offers a competitive organic option in the growing Indian market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Long grain unpolished basmati rice aligns with consumer preference for healthier options
    Sources: Livemint, NDTV Food
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation for organic products in the region
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic and chemical-free food products in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other organic basmati rice brands in the market
    Sources: Moneycontrol, Zee Business
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established organic basmati rice brands in the market
    Sources: Business Today, Financial Express
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for everyday cooking needs, suitable for various Indian dishes
    Sources: Food Navigator, Food Business News
Summary
PRANAJAY ORGANIC White Basmati Rice offers a competitive organic option in the growing Indian market segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.256.00 Rs.278.00

GO TO STORE GO TO STORE

PRANAJAY ORGANIC White Basmati Rice - 1 KG | Long grain Rice for Everyday Use | Unpolished and Chemical Free | Rich in Taste and Aroma

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.256.00 Rs.278.00