POLICE Contemporary Deodorant Spray For Men 200 Ml Contemporary Woody Musky

POLICE Contemporary Deodorant Spray For Men 200 Ml Contemporary Woody Musky

Key Features: - Long-lasting fragrance - Woody musky scent - Provides all-day freshness - Easy to use spray bottle

For whom: - Men who prefer a modern, woody scent - Those looking for a reliable deodorant that lasts all day

Pros: - The scent is masculine and sophisticated - Lasts a long time, even through physical activities - Convenient spray bottle for easy application

Cons: - Some users may find the scent to be too strong for their preference - Not suitable for those who prefer lighter, more fresh scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian male consumers.	Hindu Business Line, Financial Express
Brand Strength	20	18	POLICE brand well-established and trusted in India.	Economic Times, Livemint
Category Momentum	20	15	Deodorant category growing steadily in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar deodorants in India.	Business Today, CNBC TV18
Competition	10	10	Facing moderate competition from other established deodorant brands in India.	The Times of India, NDTV
Use-case Advantage	5	3	Offers long-lasting fragrance suitable for Indian weather conditions.	India Today
Final Market Score	100	76/100 (3.80/5)	POLICE Contemporary Deodorant Spray has a strong market position in the competitive Indian deodorant segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—