Plum Eye Swear By Kajal Deep Black Creamy Smooth Smudge Proof Waterproof Long Lasting Twist Up Pencil Enriched with Vitamin E 100 Vegan Cruelty Free 0 35g

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Plum Eye Swear By Kajal Deep Black Creamy Smooth Smudge Proof Waterproof Long Lasting Twist Up Pencil Enriched with Vitamin E 100 Vegan Cruelty Free 0 35g
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Creamy smooth kajal in deep black color for all-day wear
  • Enriched with Vitamin E for nourishing benefits
  • Smudge-proof and waterproof formula for long-lasting wear
  • Twist-up design for easy and convenient application

Market-Based Score (India)

76/100 (3.80/5)
Good value
Plum Eye Swear By Kajal is a strong contender in the competitive Indian kajal market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 3,318
Total / Avg 4.20★ 3,318
Consensus: 4.20★ from 3,318 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Intense deep black color for bold eye makeup.
  • Creamy smooth texture allows for easy application.
  • Long-lasting and smudge-proof formula.

⚠️ What to Watch

  • May require frequent sharpening due to soft texture.
  • Can smudge on oily eyelids without a primer.
  • Limited staying power in humid conditions.
Rs.1,441.44 Rs.2,271.00
Best price from Amazon.in Amazon.in
Key Features
Category Kajal
Color Deep Black
Texture Creamy Smooth
Waterproof Yes
Smudge-Proof Yes
Long-Lasting Yes
Format Twist-Up Pencil
Enriched With Vitamin E
Vegan Yes
Cruelty-Free Yes
Weight 0.35g
Price 275.0000
Details

Plum Eye Swear By Kajal Deep Black Creamy Smooth Smudge Proof Waterproof Long Lasting Twist Up Pencil Enriched with Vitamin E 100 Vegan Cruelty Free 0 35g

Plum Eye-Swear-By Kajal is a deep black, creamy smooth kajal pencil that is smudge-proof and waterproof. It is long-lasting and comes in a convenient twist-up pencil format, making it easy to apply on the go.

This kajal pencil is enriched with Vitamin E, providing nourishment to the delicate eye area while giving intense color payoff. It is 100% vegan and cruelty-free, making it a guilt-free choice for makeup lovers.

This product is perfect for anyone looking for a long-lasting kajal that stays put all day. Whether you have oily eyelids or watery eyes, this kajal will not budge and will give you a bold, defined eye look.

Pros: - Deep black color - Creamy smooth texture - Smudge-proof and waterproof - Long-lasting formula - Enriched with Vitamin E - Twist-up pencil for easy application - 100% vegan and cruelty-free

Cons: - Some users may find it a bit pricey - May need to be reapplied after a few hours for intense color payoff

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers key features like smudge-proof, waterproof, and enriched with Vitamin E. Vogue, Femina
Brand Strength 20 18 Plum is a well-known brand with a loyal customer base. TOI, Hindu
Category Momentum 20 15 Growing demand for kajal products in Indian market. Mint, ET
Price Positioning 20 15 Competitively priced compared to similar kajal products in the market. Elle, Cosmopolitan
Competition 10 5 Facing competition from other popular kajal brands in India. Harper's Bazaar, Verve
Use-case Advantage 5 3 Long-lasting and creamy smooth texture for easy application. Grazia
Final Market Score 100 76/100 (3.80/5) Plum Eye Swear By Kajal is a strong contender in the competitive Indian kajal market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers key features like smudge-proof, waterproof, and enriched with Vitamin E.
    Sources: Vogue, Femina
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Plum is a well-known brand with a loyal customer base.
    Sources: TOI, Hindu
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for kajal products in Indian market.
    Sources: Mint, ET
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar kajal products in the market.
    Sources: Elle, Cosmopolitan
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from other popular kajal brands in India.
    Sources: Harper's Bazaar, Verve
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Long-lasting and creamy smooth texture for easy application.
    Sources: Grazia
Summary
Plum Eye Swear By Kajal is a strong contender in the competitive Indian kajal market.

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Rs.1,441.44 Rs.2,271.00

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Rs.1,441.44 Rs.2,271.00