Plum Avocado Argan Frizz Control Shampoo for Curly Wavy Frizzy Hair Sulphate Parabens Free with Aloe Vera Extract Reduces Frizz Retains Moisture Conditions Strands 250ml

Plum Avocado Argan Frizz Control Shampoo for Curly Wavy Frizzy Hair Sulphate Parabens Free with Aloe Vera Extract Reduces Frizz Retains Moisture Conditions Strands 250ml

Plum Avocado Argan Frizz Control Shampoo is designed specifically for those with curly, wavy, or frizzy hair. It is free from sulphates and parabens, making it gentle on the hair and scalp. With added Aloe Vera extract, this shampoo not only reduces frizz but also helps retain moisture and condition the strands for healthier, more manageable hair.

Key Features:
- Formulated for curly, wavy, and frizzy hair
- Sulphate and paraben-free
- Contains Aloe Vera extract for added moisture
- Reduces frizz and conditions hair
- Infused with Plum, Avocado, and Argan oils for added nourishment

This shampoo is perfect for those struggling with frizz and dryness in their hair. It is suitable for all hair types but works best for those with curly or wavy hair textures. Whether you're looking to tame unruly curls or enhance your natural waves, this shampoo can help you achieve smoother, more defined hair.

Pros:
- Reduces frizz and flyaways
- Hydrates and nourishes hair
- Leaves hair feeling soft and manageable

Cons:
- Some may find the scent too strong
- May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for curly, wavy, and frizzy hair with sulfate and paraben-free formula.	GfK
Brand Strength	20	18	Established brand with reputation for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural ingredient shampoos.	Euromonitor
Competition	10	8	Facing competition from other established natural ingredient shampoo brands in the market.	Nielsen
Use-case Advantage	5	5	Addresses common concerns of frizz control and moisture retention for curly hair.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural ingredient shampoo for curly, wavy, and frizzy hair in competitive Indian market.

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