PLIX THE PLANT FIX Hibiscus Frizz Control Hair Serum 50ml Bond Repair Advanced Shampoo 200ml Protects Smoothes Frizzy Hair 3x Strength with Fiberhance

PLIX THE PLANT FIX Hibiscus Frizz Control Hair Serum 50ml Bond Repair Advanced Shampoo 200ml Protects Smoothes Frizzy Hair 3x Strength with Fiberhance

About Product: PLIX THE PLANT FIX Hibiscus Frizz Control Hair Serum and Bond Repair Advanced Shampoo are hair care products designed to protect and smooth frizzy hair. The serum and shampoo contain Fiberhance technology to provide 3 times the strength for healthier hair.

Key Features: - Hibiscus Frizz Control Hair Serum - Bond Repair Advanced Shampoo - Fiberhance technology for 3x stronger hair - Protects and smooths frizzy hair

For whom: These products are ideal for individuals with frizzy hair looking to strengthen and smooth their hair. They are suitable for all hair types and can be used on a daily basis for best results.

Pros: - Provides protection and strength for frizzy hair - Smoothes and improves hair texture - Easy to use and suitable for all hair types - Contains advanced Fiberhance technology for added strength

Cons: - May be slightly more expensive than other hair care products - Results may vary depending on individual hair type and condition

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with frizz control and bond repair features.	Vogue
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from established and new entrants in the hair serum segment.	Business Today
Use-case Advantage	5	5	Addresses common hair concerns like frizz and damage effectively.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong brand with innovative features but faces tough competition in the growing Indian hair serum market.

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