PLIX THE PLANT FIX Fix Rosemary Advanced Anti Hair Fall Shampoo Serum Reducing Hair Loss Breakage All Hair Types Men Women Sulphate Parabeen Free Dermatologically Tested 440 g

PLIX THE PLANT FIX Fix Rosemary Advanced Anti Hair Fall Shampoo Serum Reducing Hair Loss Breakage All Hair Types Men Women Sulphate Parabeen Free Dermatologically Tested 440 g

ABOUT PRODUCT: PLIX THE PLANT FIX Fix Rosemary Advanced Anti Hair Fall Shampoo Serum is a specially formulated hair care product designed to reduce hair loss and breakage. It is suitable for all hair types and is free from sulphates and parabens. Dermatologically tested, this shampoo serum is a gentle yet effective solution for those experiencing hair fall.

KEY FEATURES: - Advanced anti hair fall formula - Enriched with rosemary extract - Suitable for all hair types - Sulphate and paraben free - Dermatologically tested

FOR WHOM: This shampoo serum is suitable for both men and women who are looking to combat hair fall and breakage. Whether you have dry, oily, curly, or straight hair, this product is designed to help improve the overall health of your hair.

PROS: - Specifically formulated for reducing hair loss - Contains rosemary extract for added nourishment - Free from harsh chemicals like sulphates and parabens - Dermatologically tested for safety and effectiveness

CONS: - May not show immediate results and require regular use for maximum benefits.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in rosemary extract, suitable for all hair types.	CosmeticsDesign
Brand Strength	20	10	Established brand with positive reputation in hair care sector.	Brandwatch
Category Momentum	20	15	Growing demand for anti-hair fall shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos.	Euromonitor
Competition	10	6	Facing strong competition from established anti-hair fall shampoo brands.	Kantar
Use-case Advantage	5	5	Addresses common hair fall issues for both men and women.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Competitively positioned anti-hair fall shampoo with rosemary extract for all hair types in a growing market.

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