PLIX THE PLANT FIX EVOLVE Performance Plant Protein Powder For Muscle Gain And Recovery Mixed Berry Flavour 2Kg Vegan Protein Drink With B12 Vitamin Helps To Boosts Immunity No Added Sugar

PLIX The Plant Fix Evolve Performance Plant Protein Powder is a high-quality vegan protein drink specially formulated for muscle gain and recovery. This mixed berry flavor protein powder comes in a convenient 2kg packaging.

Key Features: - Contains B12 vitamin to help boost immunity - Made without any added sugar - Suitable for vegans and those following plant-based diets - Perfect for post-workout recovery or as a nutritious meal replacement

For whom: This protein powder is ideal for individuals looking to increase their protein intake from plant-based sources. It is great for athletes, fitness enthusiasts, or anyone looking to support muscle growth and recovery.

Pros: - Delicious mixed berry flavor - Easy to mix into drinks or smoothies - Provides a complete amino acid profile for muscle repair and growth - Helps support overall immune health with added B12 vitamin

Cons: - Some users may find the texture slightly gritty - Can be a bit expensive compared to other protein powders

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in B12 vitamin and no added sugar aligning with health-conscious consumer preferences	Euromonitor
Brand Strength	20	10	Established brand with a reputation for quality and innovation	Brand Equity
Category Momentum	20	15	Growing demand for plant-based protein supplements in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar vegan protein powders in the market	Retail360
Competition	10	6	Facing competition from other established vegan protein powder brands in India	NutriInsight
Use-case Advantage	5	5	Specifically formulated for muscle gain and recovery, meeting a key need in the fitness market	FitIndia
Final Market Score	100	66/100 (3.30/5)	PLIX THE PLANT FIX EVOLVE Performance Plant Protein Powder is well-positioned in the Indian market with its competitive pricing, targeted formulation, and strong brand reputation.

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