Pilgrim Patu Keratin Hair SMOOTHENING SHAMPOO for Dry Frizzy hair Sulphate Paraben free shampoo for Women Men Hair Smoothening healthy scalp 200 ml

Pilgrim Patu Keratin Hair SMOOTHENING SHAMPOO for Dry Frizzy hair Sulphate Paraben free shampoo for Women Men Hair Smoothening healthy scalp 200 ml

- Product Description: The Pilgrim Patu Keratin Hair SMOOTHENING SHAMPOO is specially formulated for dry, frizzy hair. It is a sulphate and paraben-free shampoo that helps nourish and smoothen the hair, leaving it healthy and vibrant. The 200 ml bottle is perfect for both women and men looking to improve the texture and appearance of their hair.

- Key Features: This shampoo contains keratin, which helps strengthen and repair damaged hair. It also promotes a healthy scalp, reducing dryness and itchiness. The formula is gentle enough for daily use and does not strip the hair of its natural oils, leaving it soft and manageable.

- For Whom: The Pilgrim Patu Keratin Hair SMOOTHENING SHAMPOO is ideal for those with dry, frizzy hair looking to improve its texture and manageability. It is suitable for both men and women and can be used on a daily basis to keep the hair looking healthy and vibrant.

- Pros: The shampoo is free of sulphates and parabens, making it safe for all hair types. It helps nourish and strengthen the hair, promoting a healthy scalp and reducing frizz and dryness. The 200 ml bottle is convenient for travel and daily use.

- Cons: Some users may find the scent of the shampoo to be too strong or overpowering. It may not lather as much as traditional shampoos that contain sulphates, which some users may not be accustomed to. Overall, the product is a great option for those looking to improve the health and appearance of their hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin-based formula suitable for dry and frizzy hair concerns	Nielsen
Brand Strength	20	10	Established brand with positive reputation in hair care sector	Euromonitor
Category Momentum	20	15	Growing demand for sulfate and paraben free shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin shampoos in the market	GfK
Competition	10	6	Facing moderate competition from other keratin-based shampoos in the segment	IRI
Use-case Advantage	5	5	Addresses the need for hair smoothening and promoting a healthy scalp	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned keratin shampoo catering to the growing demand for sulfate and paraben free hair care products in India.

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