Pilgrim Korean Rice Water Collagen Advanced Damage Repair Shampoo 200ml with 17 Amino Acids Wheat Protein 5 Ceramides Paraben Free For Dry Damaged Hair For Women and Men

Pilgrim Korean Rice Water Collagen Advanced Damage Repair Shampoo 200ml with 17 Amino Acids Wheat Protein 5 Ceramides Paraben Free For Dry Damaged Hair For Women and Men

- Pilgrim Korean Rice Water Collagen Advanced Damage Repair Shampoo is formulated with 17 amino acids, wheat protein, and 5 ceramides to provide deep repair and hydration for dry, damaged hair.

- Key Features: Contains Korean rice water and collagen for added strength and shine, paraben-free formula, suitable for both men and women, ideal for dry and damaged hair.

- For whom: This shampoo is perfect for individuals with dry, damaged hair looking to nourish and repair their locks.

- Pros: Deeply nourishing formula, strengthens hair, adds shine, suitable for all hair types, paraben-free.

- Cons: Scent may be too strong for some individuals, may not be suitable for those with sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in amino acids and ceramides, addressing key concerns for Indian consumers	Euromonitor
Brand Strength	20	10	Established brand reputation in skincare transitioning to hair care	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the premium segment, offering value for money	AC Nielsen
Competition	10	6	Facing competition from established and emerging brands in the premium hair care segment	GfK
Use-case Advantage	5	5	Addresses specific needs of dry and damaged hair, appealing to a wide audience	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium shampoo with strong brand transitioning and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—