PILGRIM Korean 99 Pure Aloe Vera Gel 200ml with Vitamin E Vitamin B5 for Face Hair Hydrates Soothes Skin Conditions Softens Hair Free from Parabens Sulphates Mineral Oils Fragrance I For Women and Men

This 99% pure Aloe Vera gel by PILGRIM is a multi-functional product that can be used on both skin and hair. Its enriched formula also contains Vitamin E and Vitamin B5 for added nourishment and hydration.

Key features of this gel include its ability to hydrate and soothe the skin, as well as its conditioning properties for softening hair. It is also free from parabens, sulphates, mineral oils, and fragrance, making it suitable for those with sensitive skin.

This Aloe Vera gel is suitable for both men and women who are looking for a natural product to address skin conditions such as dryness, irritation, or inflammation. It can also be used to improve the texture and manageability of hair.

Pros of this product include its high Aloe Vera content, which is known for its soothing and moisturizing properties. It is also versatile in its uses, making it a handy addition to any skincare or haircare routine.

Cons of this product may include its texture, which some users may find sticky or heavy on the skin. It is always recommended to do a patch test before full application to ensure compatibility with individual skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera and vitamins E & B5 align with current consumer preference for natural ingredients and skin benefits.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar aloe vera gel products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established aloe vera gel brands in the market.	GfK
Use-case Advantage	5	5	Versatile usage for both face and hair care appeals to a wide consumer base.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with natural ingredients and competitive pricing, facing moderate competition in the Indian skincare market.

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