Pilgrim French Red Vine Hyaluronic Acid Ultra Smooth Body Lotion 400ml 48H Moisturization Body lotion for dry skin Body lotion for winter Infused With Shea Butter For All Skin Types

Pilgrim French Red Vine Hyaluronic Acid Ultra Smooth Body Lotion 400ml 48H Moisturization Body lotion for dry skin Body lotion for winter Infused With Shea Butter For All Skin Types

This Pilgrim French Red Vine Hyaluronic Acid Ultra Smooth Body Lotion is a luxurious and hydrating body lotion that provides 48 hours of moisturization. Its formula is infused with shea butter and hyaluronic acid, making it perfect for dry skin, especially during the winter months.

Key Features: - Provides 48 hours of moisturization - Infused with shea butter and hyaluronic acid - Suitable for all skin types - Helps to hydrate and smooth dry skin

This body lotion is ideal for those looking to deeply nourish and moisturize their skin, especially if they have dry skin or are experiencing the effects of cold weather. The shea butter helps to soften and hydrate the skin, while the hyaluronic acid helps to retain moisture for long-lasting hydration.

Pros: - Provides long-lasting moisturization - Helps to soften and smooth dry skin - Suitable for all skin types - Luxurious formula Cons: - May be too heavy for those with oily skin - Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with Hyaluronic Acid and Shea Butter aligns with current consumer preferences	Nielsen
Brand Strength	20	10	Established brand reputation in skincare segment	Euromonitor
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market	Kantar
Competition	10	6	Facing moderate competition from other established premium body lotion brands offering similar benefits	IRI
Use-case Advantage	5	5	Addresses specific needs of dry skin and winter moisturization, appealing to a wide consumer base	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium body lotion with strong brand backing and innovative formulation for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—