Pilgrim 2 Kojic Acid Serum for face 30 ml with 1 Alpha Arbutin Korean White Lotus For Acne Darks spots Anti pigmentation Face Serum For Men Women For All Skin Types

This Pilgrim 2 Kojic Acid Serum is a powerful and effective solution for acne, dark spots, and hyperpigmentation. With the added benefits of Alpha Arbutin and Korean White Lotus, this serum works to brighten and even out skin tone while reducing the appearance of blemishes.

Key Features: - Contains Kojic Acid, Alpha Arbutin, and Korean White Lotus - Helps reduce acne, dark spots, and hyperpigmentation - Suitable for all skin types - Can be used by both men and women - Comes in a 30 ml bottle

For whom: This serum is perfect for anyone looking to improve their skin tone and reduce the appearance of blemishes. Whether you have acne, dark spots, or hyperpigmentation, this serum can help you achieve smoother, brighter, and more even skin.

Pros: - Effective in reducing acne and dark spots - Brightens and evens out skin tone - Suitable for all skin types - Can be used by both men and women

Cons: - May take some time to see results - Some users may experience mild irritation initially

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients catering to acne and pigmentation issues	GfK
Brand Strength	20	15	Strong brand reputation in skincare segment	Euromonitor
Category Momentum	20	10	Growing demand for skin brightening serums in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar serums in the market	Nielsen
Competition	10	8	Facing moderate competition from established and emerging brands	IRI
Use-case Advantage	5	3	Effective for both men and women with diverse skin types	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned serum with strong brand in a growing market

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