Pilgrim 1 Salicylic Acid Gel Face Wash 100 ml Gel Face Wash with CICA Tea Tree For Men Women for Oily skin Acne Prone Skin Non Drying Cleanser for Face

Key Features: - Contains 1% Salicylic Acid for gentle exfoliation and acne-fighting properties - Infused with CICA and Tea Tree to soothe and calm the skin - Suitable for both men and women - Ideal for oily and acne-prone skin - Non-drying formula

For whom: Pilgrim 1 Salicylic Acid Gel Face Wash is perfect for individuals with oily skin and prone to acne. It is suitable for both men and women looking for a gentle yet effective cleanser.

Pros: - Helps in reducing acne and breakouts - Leaves the skin feeling clean and refreshed - Contains natural ingredients to calm and soothe the skin

Cons: - May not be suitable for individuals with dry or sensitive skin types - Some users may find the scent of tea tree oil overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and CICA are popular ingredients for oily and acne-prone skin.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for acne care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other established acne care brands.	Beauty Insider
Use-case Advantage	5	5	Effective for both men and women with oily and acne-prone skin.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Well-positioned gel face wash for oily and acne-prone skin in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—