Pil Kerotop Anti Hair Fall Shampoo 200 ML with Biotin Green Tea Extract Keratin to Nourish Dull Dry Hair Control Hair Fall Promotes Hair Growth and hydrate Scalp Paraben Sulphate Free

Pil Kerotop Anti Hair Fall Shampoo 200 ML with Biotin Green Tea Extract Keratin to Nourish Dull Dry Hair Control Hair Fall Promotes Hair Growth and hydrate Scalp Paraben Sulphate Free

Key Features: - Contains Biotin, Green Tea Extract, and Keratin to nourish dull, dry hair - Helps control hair fall and promote hair growth - Hydrates and nourishes the scalp - Paraben and sulfate-free formula

For whom: Ideal for individuals experiencing hair fall and looking to nourish and strengthen their hair.

Pros: - Contains natural ingredients known for their hair-nourishing properties - Helps control hair fall and promote hair growth - Free of parabens and sulfates, making it suitable for sensitive scalps

Cons: - May not show immediate results and require consistent use for best outcomes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates key ingredients like Biotin and Keratin in line with market trends.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair fall shampoos.	AC Nielsen
Competition	10	8	Facing competition from other established anti-hair fall shampoo brands in the market.	Kantar
Use-case Advantage	5	5	Addresses multiple hair concerns like hair fall, dullness, and dryness.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian anti-hair fall shampoo segment with competitive pricing and key natural ingredients.

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