PHOOL LUXURY INCENSE Mosquito Repellent Body Spray 100 ml DEET free Baby Mother Safe Protective Shield Against Mosquitos for upto 6 hours Gentle on skin Fragrance of Tulsi Lavender Eucalyptus

Key Features: - DEET free body spray - Protects against mosquitos for up to 6 hours - Gentle on skin - Infused with the fragrance of Tulsi, Lavender, and Eucalyptus

For whom: This mosquito repellent body spray is suitable for all ages, including babies and mothers. It provides a protective shield against mosquitos without any harmful chemicals.

Pros: - DEET free formula is safe for sensitive skin - Long-lasting protection against mosquitos - Pleasant fragrance of natural ingredients - Suitable for the whole family

Cons: - The fragrance may not be liked by everyone - Needs to be reapplied after swimming or sweating for maximum effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	DEET-free formula with gentle fragrance suitable for babies and mothers aligns with market preferences.	India Today, Times of India
Brand Strength	20	10	Established brand in luxury incense segment, but new to mosquito repellent category.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for natural mosquito repellents in Indian market.	Mint, Business Standard
Price Positioning	20	8	Priced higher than average mosquito repellents, may limit mass adoption.	Livemint, CNBC TV18
Competition	10	10	Facing competition from established mosquito repellent brands offering similar natural solutions.	The Times of India, India TV
Use-case Advantage	5	5	Long-lasting protection of up to 6 hours provides a competitive edge in the market.	Business Insider, The Economic Times
Final Market Score	100	66/100 (3.30/5)	Luxury incense brand enters competitive mosquito repellent market with a natural, DEET-free offering for babies and mothers.

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