Phab Chocolate Protein Milkshakes with 18g Protein No Added Sugar Gluten Free Gut Friendly Trans Fat Free Rich Source of Fibre Pre biotics Healthy Delicious Protein Shake 200ml Pack of 6

Phab Chocolate Protein Milkshakes are a convenient and delicious way to boost your protein intake. With 18g of protein per serving, these milkshakes are perfect for those looking to support their fitness goals or simply increase their protein intake throughout the day.

These protein milkshakes are also free from added sugar, gluten, and trans fats, making them a healthier option compared to traditional milkshakes. They are also packed with fiber and prebiotics, making them gut-friendly and great for digestion.

These milkshakes are suitable for anyone looking to increase their protein intake, whether you're an athlete, gym-goer, or simply looking for a nutritious and convenient snack or meal replacement.

Pros: High protein content, no added sugar, gluten-free, gut-friendly, rich in fiber, convenient packaging.

Cons: Some may find the taste too sweet or artificial, may be more expensive than other protein shakes on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns well with current consumer trends towards low-sugar, high-protein products.	Nielsen
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Euromonitor
Category Momentum	20	15	Growing demand for healthy protein shakes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing increasing competition from both established brands and new entrants.	IRI
Use-case Advantage	5	5	Convenient pack size and format for on-the-go consumption.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong product positioned well in growing Indian market for healthy protein shakes.

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