Petal Fresh Pure Firming Pomegranate Grapefruit Body Butter 237 gms Certified Organic Vegan Cruelty Free No Mineral Oil Silicones or Color

Petal Fresh Pure Firming Pomegranate Grapefruit Body Butter 237 gms Certified Organic Vegan Cruelty Free No Mineral Oil Silicones or Color

Key Features: - Firming body butter infused with pomegranate and grapefruit - Certified organic, vegan, and cruelty-free formula - Free of mineral oil, silicones, and synthetic color - Leaves skin feeling nourished and hydrated - Helps improve skin elasticity and firmness

For Whom: Ideal for those looking for a natural and effective body butter to firm and hydrate their skin. Suitable for all skin types.

Pros: - Organic and cruelty-free formula - Rich in antioxidants and vitamins - Hydrates and nourishes the skin - Improves skin firmness and elasticity

Cons: - May not be suitable for those with sensitive skin - Strong scent of pomegranate and grapefruit may not be liked by everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Certified organic, vegan, and free from harmful chemicals align well with current consumer preferences	Euromonitor
Brand Strength	20	10	Established brand with a reputation for organic and cruelty-free products	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic body butters in the market	Kantar
Competition	10	6	Facing competition from other established organic body butter brands in the market	Nielsen
Use-case Advantage	5	5	Offers firming properties which is a sought-after benefit in body care products	GfK
Final Market Score	100	66/100 (3.30/5)	Organic and vegan body butter with firming properties positioned well in a growing market segment.

Factor	Rating (out of 5)	Notes
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