Pedigree PRO Expert Nutrition Large Breed Puppy (3-18 Months), Dry Dog Food, Chicken, 3kg Pack

About Product: Pedigree PRO Expert Nutrition Large Breed Puppy is a specially formulated dry dog food designed for large breed puppies aged 3-18 months. It contains all the essential nutrients required for healthy growth and development.

Key Features: - Contains high-quality protein from chicken to support muscle growth - Supplies essential vitamins and minerals for overall health - Supports healthy digestion with prebiotics - Formulated with omega-3 and omega-6 fatty acids for a shiny coat and healthy skin

For whom: This product is ideal for large breed puppies aged 3-18 months who require specific nutrition for their size and growth rate.

Pros: - Specially formulated for large breed puppies - High-quality ingredients for optimal nutrition - Helps support healthy growth and development

Cons: - May not be suitable for small breed puppies or adult dogs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored nutrition for large breed puppies aged 3-18 months	TOI, NDTV
Brand Strength	20	10	Pedigree is a trusted brand with a strong presence in India	BusinessToday, Hindu
Category Momentum	20	15	Growing demand for premium dog food in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced for the premium segment in India	EconomicTimes, Livemint
Competition	10	6	Facing competition from other premium dog food brands in India	CNBCTV18, MoneyControl
Use-case Advantage	5	5	Addresses specific nutritional needs of large breed puppies	BusinessLine
Final Market Score	100	66/100 (3.30/5)	Pedigree PRO Expert Nutrition Large Breed Puppy (3-18 Months) is a strong contender in the premium dog food segment in India.

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