Pedigree Dentastix Oral Care Dog Treat, Adult Small Breed (5-10 kg), 440 g, Recommended by Vets, Supports Gum Health, Reduces Risk of Gum diseases

Key Features: - Specifically designed for small breed adult dogs weighing 5-10 kg - Recommended by veterinarians for oral care and gum health - Helps reduce the risk of gum diseases by promoting chewing and cleaning teeth - Comes in a 440 g pack for long-lasting use

For whom: Small breed adult dog owners who prioritize their pet's oral health and want a convenient and effective way to support gum health and reduce the risk of gum diseases.

Pros: - Vet recommended for oral care - Promotes gum health - Reduces risk of gum diseases - Designed specifically for small breed adult dogs

Cons: - May not be suitable for dogs outside the recommended weight range - Some dogs may not enjoy the taste or texture of the treat

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for small breed dogs with gum health benefits	DogCareMag
Brand Strength	20	18	Pedigree is a trusted brand among vets and dog owners	VetTimes
Category Momentum	20	15	Growing demand for dog essentials in Indian market	IDC
Price Positioning	20	10	Competitively priced for the value it offers	PetWorld
Competition	10	8	Facing moderate competition from similar oral care treats	PetGazette
Use-case Advantage	5	5	Addresses specific oral care needs of small breed dogs	DogHealthToday
Final Market Score	100	76/100 (3.80/5)	Pedigree Dentastix Oral Care Dog Treat is well-positioned in the growing Indian dog essentials market.

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