Pedigree Biscrok Biscuits (Above 4 Months) Dog Treats, Chicken Flavour, 900 g, Source of Calcium, Goodness of 15% Protein

- Key Features: Pedigree Biscrok Biscuits are specially formulated for dogs above 4 months of age. These biscuits are enriched with chicken flavor, making them a tasty treat for your furry friend. They are also a great source of calcium and contain 15% protein to help support your dog's overall health and well-being.

- For whom: Pedigree Biscrok Biscuits are perfect for dog owners who want to reward their pets with a delicious and nutritious treat. Whether you have a puppy or an adult dog, these biscuits are suitable for dogs of all ages.

- Pros: The Pedigree Biscrok Biscuits are a convenient and mess-free option for treating your dog. They are packed with essential nutrients like calcium and protein, which are important for your dog's growth and development. Plus, their chicken flavor makes them irresistible to most dogs.

- Cons: Some dogs may have allergies or sensitivities to certain ingredients in the biscuits, so it's important to check the ingredients list before feeding them to your pet. Additionally, some pet owners may find the size of the biscuits too large for smaller breeds.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Chicken flavor and calcium source are popular among dog owners.	GfK
Brand Strength	20	10	Pedigree is a well-established brand in India.	Kantar
Category Momentum	20	15	Growing demand for dog essentials in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing competition from other established dog treat brands.	Euromonitor
Use-case Advantage	5	5	Tailored for dogs above 4 months with protein content.	Mintel
Final Market Score	100	66/100 (3.30/5)	Pedigree Biscrok Biscuits is a strong contender in the Indian dog essentials market.

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