Pedigree Adult Dry Dog Food, Chicken, Egg & Rice, 20 kg, Contains 37 Essential Nutrients, 100% Complete & Balanced Food for Adult Dogs

Key Features: - Formulated with high-quality ingredients to provide a balanced diet for adult dogs - Contains 37 essential nutrients to support overall health and well-being - Made with real chicken, egg, and rice for a delicious taste that dogs love - Easily digestible formula for optimal nutrient absorption - Helps support healthy skin and a shiny coat
For whom: Pedigree Adult Dry Dog Food is ideal for adult dogs of all breeds and sizes. It is perfect for pet owners looking to provide their furry companions with a nutritious and delicious meal option.
Pros: - Complete and balanced nutrition - High-quality ingredients - Supports overall health and well-being - Great taste that dogs love - Helps maintain a healthy coat and skin
Cons: - May not be suitable for dogs with specific dietary requirements or allergies - Some dogs may not prefer the taste of chicken, egg, and rice flavor

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of essential nutrients suitable for adult dogs.	PetFoodIndustry
Brand Strength	20	18	Pedigree is a well-established and trusted brand in India.	Mintel
Category Momentum	20	15	Growing demand for premium dog food in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	1	Facing increasing competition from new entrants in the market.	Forbes
Use-case Advantage	5	2	Addresses specific dietary needs of adult dogs effectively.	GfK
Final Market Score	100	66/100 (3.30/5)	Pedigree Adult Dry Dog Food holds a strong position in the growing Indian market for premium dog essentials.

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