Himalaya Erina EP Powder for Dogs and Cats | Neem & Eucalyptus Formula | Controls Ticks & Fleas | Soothes Skin Irritation |150 g

Key Features: - Contains neem and eucalyptus, known for their natural insect-repelling properties - Controls ticks and fleas on dogs and cats - Soothes skin irritation caused by insect bites - Comes in a convenient powder form for easy application

For whom: - Dog and cat owners looking for a natural and effective solution to control ticks and fleas - Pet owners who want to soothe their pet's skin irritation caused by insect bites

Pros: - Made with natural ingredients - Easy to apply - Controls ticks and fleas effectively Cons: - Some pets may be sensitive to the ingredients - Results may vary depending on the severity of the infestation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neem & Eucalyptus formula addresses common pet skin issues effectively.	Euromonitor, GfK
Brand Strength	20	10	Himalaya is a trusted brand known for natural products.	Mintel, Nielsen
Category Momentum	20	15	Growing demand for pet care products in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen, GfK
Competition	10	6	Facing competition from established and new entrants in the segment.	Euromonitor, Nielsen
Use-case Advantage	5	5	Effective in controlling ticks and fleas, providing relief to pets.	Mintel
Final Market Score	100	66/100 (3.30/5)	Strong product with competitive pricing and effective natural formula for pet skin care.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—