Drools Puppy Dry Dog Food Optimum Performance , 20kg Pack

Drools Puppy Dry Dog Food Optimum Performance is a specially formulated dog food designed to meet the nutritional needs of growing puppies. It contains a balanced blend of essential nutrients to support healthy growth and development.

Key Features:
- Contains high-quality protein sources for muscle development
- Enriched with vitamins and minerals for overall health
- Formulated with DHA for brain development
- Crunchy kibble texture helps promote dental health

For whom:
This dog food is ideal for puppy owners who want to provide their furry friend with a balanced and nutritious diet to support their growth and development.

Pros:
- Formulated specifically for puppies' nutritional needs
- Supports muscle and brain development
- Helps maintain dental health

Cons:
- May not be suitable for adult dogs or senior dogs with specific dietary requirements
- Larger pack size may not be suitable for owners with limited storage space

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored nutrition for puppies with optimal performance needs.	Euromonitor, GfK
Brand Strength	20	18	Established brand with strong reputation among pet owners.	Mintel, Nielsen
Category Momentum	20	15	Growing demand for dog essentials in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen, Mintel
Competition	10	0	Intense competition from both local and international brands.	Euromonitor, Nielsen
Use-case Advantage	5	3	Addresses specific dietary requirements for growing puppies.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned in a competitive market segment for puppy food.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—