PURINA SUPERCOAT Adult Dry Dog Food, Chicken- 10Kg Pack

About Product: Purina Supercoat Adult Dry Dog Food is specially formulated to meet the nutritional needs of adult dogs. It is made with real chicken as the primary ingredient, providing a high-quality source of protein for your furry friend. This 10kg pack ensures that you have a convenient and long-lasting supply of dog food.

Key Features: - Made with real chicken as the #1 ingredient - Contains essential vitamins, minerals, and antioxidants for overall health - Supports healthy digestion with natural fiber sources - No artificial colors, flavors, or preservatives added - Crunchy kibble texture helps to clean teeth and freshen breath

For whom: This product is suitable for adult dogs of all breeds and sizes. Whether you have a small Chihuahua or a large German Shepherd, Purina Supercoat Adult Dry Dog Food can meet their nutritional needs and keep them healthy and happy.

Pros: - High-quality protein source from real chicken - Balanced nutrition for overall health and wellness - Supports healthy digestion and dental health - No artificial additives or fillers - Convenient and long-lasting 10kg pack size

Cons: - Some dogs may have sensitivities to chicken - Not suitable for puppies or senior dogs with specific dietary needs.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced nutrition and flavor variety suitable for adult dogs.	DogFoodInsider
Brand Strength	20	10	Established brand with good reputation among dog owners.	Canine World
Category Momentum	20	15	Growing demand for dog essentials in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PetGuru
Competition	10	8	Facing moderate competition from other established dog food brands.	PetFoodReview
Use-case Advantage	5	3	Tailored for adult dogs' dietary needs and preferences.	PetCareToday
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian dog food market with strong brand and competitive pricing.

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