Pedigree PRO Expert Nutrition Active Adult Large Breed Dog (18 Months Onwards) Dry Dog Food, 3kg Pack Flavour : chicken

Pedigree PRO Expert Nutrition Active Adult Large Breed Dog (18 Months Onwards) Dry Dog Food is specially formulated to meet the nutritional needs of large breed dogs. It is packed with high quality proteins, essential vitamins and minerals to support their active lifestyle.

Key Features: - Contains real chicken as the first ingredient - Formulated for large breed dogs over 18 months of age - Supports joint health with added glucosamine and omega-3 fatty acids - Promotes healthy digestion with natural fibers

For large breed dogs who lead an active lifestyle, Pedigree PRO Expert Nutrition Active Adult Large Breed Dog food is a great choice. It provides all the essential nutrients they need to stay healthy and energetic.

Pros: - High quality protein source - Supports joint health - Promotes healthy digestion Cons: - May be more expensive than some other dog food brands - Some dogs may have sensitivities to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored nutrition for large breed active adult dogs is a key selling point.	TOI, Livemint
Brand Strength	20	10	Pedigree is a trusted brand with a strong presence in India.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for premium dog food in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar premium dog food brands in India.	Economic Times, NDTV
Competition	10	6	Facing competition from other premium dog food brands in the Indian market.	Business Line, Financial Express
Use-case Advantage	5	5	Specifically formulated for large breed active adult dogs above 18 months.	India Today
Final Market Score	100	66/100 (3.30/5)	Pedigree PRO Expert Nutrition Active Adult Large Breed Dog (18 Months Onwards) Dry Dog Food, 3kg Pack is a strong contender in the premium dog food segment in India.

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