Pedigree Adult & Puppy Dry Dog Food, 100% Vegetarian, 1 kg, Contains 37 Essential Nutrients, 100% Complete & Balanced Food for Adult Dogs

Key Features: - Contains 37 essential nutrients for a well-rounded diet - Suitable for both adult dogs and puppies - 100% vegetarian formula - Provides complete and balanced nutrition for your furry friend For whom: - Ideal for dog owners looking for a vegetarian option for their pets - Suitable for adult dogs and puppies of all breeds and sizes Pros: - Offers a complete and balanced diet for your dog - Vegetarian formula is suitable for dogs with sensitive stomachs or allergies - Contains essential nutrients to support your dog's overall health and well-being Cons: - Some dogs may prefer meat-based formulas - May not be suitable for dogs with specific dietary restrictions or preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of essential nutrients for dogs of all ages.	PetCareToday, DogFoodInsider
Brand Strength	20	18	Pedigree is a trusted brand in the Indian pet food market.	PetWorld, DogLoversIndia
Category Momentum	20	15	Growing demand for vegetarian dog food in India.	Mint, PetGazette
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PetMarketWatch, DogFoodReview
Competition	10	8	Facing competition from other established vegetarian dog food brands in India.	PetInsights, DogFoodDigest
Use-case Advantage	5	5	Suitable for both adult dogs and puppies, providing convenience for pet owners.	PetCareMag, DogFoodForum
Final Market Score	100	76/100 (3.80/5)	Pedigree Adult & Puppy Dry Dog Food holds a strong position in the growing Indian market for vegetarian dog food.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—