Pedigree Adult Dry Dog Food, Meat & Rice, 3 kg, Contains 37 Essential Nutrients, 100% Complete & Balanced Food for Adult Dogs

Key Features: - Contains 37 essential nutrients for a healthy diet - Made with real meat and rice for a delicious taste - 100% complete and balanced food for adult dogs - Helps support a healthy immune system and digestion

For whom: Pedigree Adult Dry Dog Food is ideal for adult dogs who require a nutritious and delicious diet to support their overall health and well-being.

Pros: - Formulated with essential nutrients for a complete diet - Real meat and rice for a tasty meal that dogs love - Supports immune system and digestive health - Trusted brand with a long history of producing quality pet food

Cons: - May not be suitable for dogs with specific dietary restrictions or sensitivities - Some dogs may be picky eaters and may not enjoy the taste

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains 37 essential nutrients for adult dogs.	—
Brand Strength	20	10	Pedigree is a well-established brand in India.	Canalys
Category Momentum	20	15	Growing demand for dog essentials in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar products.	—
Competition	10	6	Facing competition from other established dog food brands.	—
Use-case Advantage	5	5	Tailored for adult dogs' nutritional needs.	—
Final Market Score	100	66/100 (3.30/5)	Pedigree Adult Dry Dog Food offers a balanced solution for adult dogs in a competitive market.

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