Himalaya Healthy Puppy Dry Dog Food | Chicken & Rice Flavor| Contains 20+ Nutrients, Vitamins, Minerals for Complete and Balanced Food | 1.2Kg

About Product: Himalaya Healthy Puppy Dry Dog Food is specially formulated to meet the nutritional needs of growing puppies. It contains a blend of chicken and rice flavor that is both delicious and nutritious for your furry friend. Key Features: This puppy food contains over 20 essential nutrients, vitamins, and minerals to support your puppy's overall health and growth. It is also easy to digest and helps in maintaining a healthy digestive system. For whom: This puppy food is suitable for all breeds of puppies and is recommended for puppies up to 12 months of age. It is ideal for pet owners who want to ensure their puppy receives a complete and balanced diet. Pros: - Contains a blend of chicken and rice flavor that puppies love - Packed with over 20 essential nutrients for optimal growth and development - Easy to digest and helps in maintaining a healthy digestive system Cons: - Some puppies may be picky eaters and may not immediately take to the flavor - The packaging size of 1.2kg may be too small for larger breeds or multi-dog households

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in essential nutrients and tailored for puppies' needs.	AC Nielsen, IRI
Brand Strength	20	15	Himalaya is a trusted brand known for quality pet products.	Mintel, Nielsen
Category Momentum	20	10	Growing demand for dog essentials in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced for the value it offers in the market.	Kantar, Statista
Competition	10	8	Facing moderate competition from other established brands.	GfK, Mintel
Use-case Advantage	5	3	Addresses specific dietary requirements of growing puppies.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Himalaya Healthy Puppy Dry Dog Food holds a strong position in the growing Indian dog essentials market.

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