Himalaya Erina Coat Cleanser for Routine Bathing| Reduces Hairfall, Relieves Itchiness and Promotes Healthy Skin | 450 ML

Himalaya Erina Coat Cleanser is a specially formulated shampoo for routine bathing of pets. It is designed to reduce hairfall, relieve itchiness, and promote healthy skin in dogs and cats.

Key features of Himalaya Erina Coat Cleanser include its gentle yet effective formula that helps to cleanse the coat without stripping natural oils, its anti-microbial properties that help to combat skin infections, and its pleasant fragrance that leaves pets smelling fresh.

This product is suitable for pet owners who want to maintain the cleanliness and health of their furry companions' coats. It is especially beneficial for pets with sensitive skin, allergies, or skin conditions such as dermatitis.

Pros: 1. Reduces hairfall and promotes healthy skin 2. Relieves itchiness and irritation 3. Gentle formula suitable for regular use 4. Pleasant fragrance leaves pets smelling fresh

Cons: 1. May not be suitable for pets with extremely dry or sensitive skin 2. Some users may find the fragrance too strong 3. Packaging design could be improved for easier dispensing of product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with key needs of dog owners	Euromonitor, GfK
Brand Strength	20	18	Himalaya is a trusted brand known for pet care products	Mintel, Nielsen
Category Momentum	20	15	Growing demand for dog grooming products in Indian market	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Nielsen, Mintel
Competition	10	9	Facing moderate competition from other established brands	GfK, Nielsen
Use-case Advantage	5	4	Addresses common issues faced by dog owners effectively	Euromonitor
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the growing Indian dog essentials market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—